A Brand Steeped in Adventure and History
We sought a name that resonates deeply with Queenstown’s historic, scenic, and adventurous spirit.
The name ‘Skippers’ pays homage to ‘Skipper’ Malcolm Duncan, the first to discover gold in what is now known as Skippers Canyon. This iconic canyon, carved by the powerful Shotover River, is a testament to nature’s artistry with its breathtaking rock formations and rugged beauty. Today, Skippers Canyon is a haven for adventurers, drawing mountain bikers, hikers, and campers to its untamed trails and stunning vistas.
A Palette Inspired by Nature’s Masterpiece
Our brand colors draw directly from the Skippers Canyon landscape. The golden hues symbolize the region’s gold rush history, while the grey tones reflect the gravel roads and schist rock formations. Earthy greens and browns pay tribute to the tussock-covered hills that surround the canyon.
A Typeface That Tells a Story
The custom ‘Skippers’ typeface used in our branding reflects the layered geology of Skippers Canyon, combining the ripple effect of skipping stones across water with the contour lines of the region’s topography. This design element creates a visual connection to the area’s natural and historical wonders, weaving the story of Skippers into every detail of our identity.
Experience the Spirit of Skippers
Whether you’re savoring a meal or embarking on your next adventure, Skippers is more than a destination—it’s a celebration of Queenstown’s heritage, its breathtaking landscapes, and its boundless opportunities for exploration.
Come and be part of the story.